The Opportunity I See in Amazon Blocking Meta’s AI Agent
Amazon locked Meta's new shopping agent, Muse, out of its store twelve days after launch, and Shopify opened about a million stores to it the next day. The brands those agents skip are the opening.
Featuring: Meta, Amazon, Shopify, ReFiBuy, Azoma, Mark Zuckerberg, Tobi Lütke, Ben Thompson
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Chapters:
(00:00) Amazon locks out Meta's agent
(00:50) Muse at checkout, on camera
(01:44) Why Amazon blocked it
(03:20) Shopify opens a million stores
(04:09) Why an agent skips a product
(04:54) Who pays to get picked today
(05:42) The opportunity for small brands
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